Click here for the link to the interview
January 15, 2010
In today's edition of Rochester's Best Kept Secrets, WHAM's Randy Gorbman talks about a company that tries to make sure that document you're looking at is really what it appears to be...
The company is called Document Security Systems , and the Rochester based business was started in 2002 by Patrick White who is now the company's CEO. White says he was working in a bank when he decided to buy a printing company and met some inventors who had technologies for helping secure U.S currency.
And that is the basis for the anti-counterfeiting techniques Document Security Sytems uses.
"Optical deterrents confuse scanners abilities to capture the image, therefore if a counterfeiter can't scan the image and capture it properly, than he has a hard time of making a counterfeit."
White notes the Secret Service says that 82 percent of the counterfeit money it deals with has been produced on desktop scaners and color copiers, and that's what the DSS technology is designed to combat. They also work on other forms of identification. For instance, DSS helped New York City by producing a special parking pass that people were counterfeiting.
"We manufactured it, sent it to the city, and then after two years of usage we were told they didn't find one single counterfeit."
White says DSS also has some major national accounts, including Proctor and Gamble, Pepsico and Quaker...
"And what we're doing is securing coupons for these companies that are having major problems with coupon counterfeiting."
With the renewed focus on the war on terror, White expects his company to be called on for additional products. He says DSS has designed secure packing slips for the aerospace industry to make sure spare parts are not tampered with.
Right now Document Security Systems employs about 76 people, 46 locally, and another 30 in California. And Patrick White says they like being headquarted here, especially with the talent pool they have to draw from in the Rochester area...
"With RIT and Xerox and Kodak, you have the basis for finding the extremely talented people and we love being here, I can tell you that"



